India's first AI powered multicultural
creator marketing platform

Xley offers three plans for brands. Startup suits emerging D2C brands and includes essential discovery using 25+ filters. Growth suits scale-ups running monthly drops and adds account manager assistance and campaign reach-outs. Enterprise is built for multi-team, high-volume brands with all features and priority support. Pricing is quoted per brand based on plan and campaign volume, so contact sales for a figure for your requirements.

Discovery runs on hyper-granular filters plus AI lookalikes, so you can narrow by niche, audience demographics and engagement, then expand to creators who resemble the ones already performing for you. The AI Campaign Builder takes a brief and returns an instant creator mix with a performance projection, and automated creator suggestions keep updating as your brief evolves.

Creators complete a verification process before their profile becomes discoverable to brands, and they are asked to use personal contact details during onboarding to prevent impersonation. Audience credibility checks are available so you can assess whether a creator's following is genuine before you commit budget.

Briefing, contracting, approvals and payment all happen in one dashboard rather than across email and spreadsheets. In the Warner Music “Qatal” launch the entire workflow ran inside Xley with zero manual chasing, and the Filmfare Red Carpet Punjabi campaign activated 20+ creators through a single public campaign.

Warner Music generated over 1 million user-generated Instagram videos in 14 days for the “Qatal” launch, reaching 33M+ views and crossing 11M+ views on YouTube. Filmfare Red Carpet Punjabi produced over 1.5 million user-generated videos in 48 hours using less than 50% of the originally planned budget.

Xley is built for India's multicultural creator market, including regional and tier-2 creators that global platforms cover thinly. It combines discovery, AI campaign building, execution, analytics, invoicing and payments in one place, rather than handling discovery and leaving execution to be run manually elsewhere.

Yes. Campaigns report live analytics, and reporting covers reach, engagement and spend so you can attribute outcomes down to individual creators and calculate return per rupee spent.

Yes. UGC bundles are part of the platform, and public campaigns let many creators produce content against one brief at once, which is how the Filmfare campaign reached 1.5M+ videos in 48 hours.