Filmfare Red Carpet Punjabi: 1.5M+ user-generated videos in 48 hours on under half the budget
Filmfare activated 20+ creators instantly through a public Xley campaign, producing 1.5M+ user-generated Instagram videos in 48 hours for less than half the originally planned budget.
Results
1.5M+
Views
30,000+
Likes
2,500+
Shares
What happened
- 1.5M+ user-generated videos on Instagram in just 48 hours
- 20+ creators activated instantly via an Xley public campaign
- Zero manual chasing — complete workflow managed on Xley
- Achieved outcomes with less than 50% of the original budget
Want results like this for your brand? See how Xley works for brands, or talk to our team.
