Warner Music: 1M+ user-generated videos in 14 days for the “Qatal” launch
Warner Music used Xley to turn a single music release into 1M+ user-generated Instagram videos in 14 days, with the entire creator workflow run inside one dashboard.
Results
33M+
Views
2M+
Likes
95,000+
Comments
What happened
- 1M+ user-generated videos on Instagram in 14 days
- Crossed over 11M+ views on YouTube
- Zero manual chasing — 100% of the workflow ran inside Xley
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